Schizophrenia Awareness Campaign

The purpose of this campaign is to increase awareness and understanding about some of the specifics of the mental illness Schizophrenia. This effort works to use fearful imagery contrasted with benign and harmless figures to transfer its message to the general public. The message being that while schizophrenia affected people may seem scary or harmful based on surface level ideas on the illness, in reality this illness is not overtly dangerous and should not be feared as such.