Taurus Branding

Taurus is a speculative company based in Chicago whose goal is strength and reliability for the every day city-dweller. The company allows people to carry their regular necessities like groceries and other cargo by providing them with bikes that have the strength and sturdiness to hold them. This brand shows these qualities through the primary logo being a bull, and it demonstrates its flexibility by using the metaphor of the constellation Taurus for city navigation.